The Fro-Yo Explosion
Lately frozen yogurt places have been popping up in Durham like Starbuckses in Seattle, with three new ones (Sweet Frog, Moonberries, and Menchie’s) appearing in the past six months and another (Graffiti) on the way. Even TCBY’s gotten into the pump-your-own-and-add-toppings act, remodeling its stores to add self-serve features. It’s not hard to see why fro-yo’s popular: Mixing and matching toppings is fun, the shops constantly rotate flavors so there’s always something new to taste, and customers can tell themselves that yogurt’s a healthier choice than ice cream (even as they load their bowls up with cookie dough bites and cheesecake squares).
Then, there’s boba. The dessert world’s answer to caviar, boba are tiny balls of tapioca filled with fruit-flavored syrup that pop against the palate. They’re compulsively fun to eat, and make a great accompaniment to the more neutral flavors of yogurt.
But, even with the lure of boba, the fro-yo chains offer similar flavors and topping choices, so it remains to be seen how many of these nearly-identical stores the market can support. To see which yogurt joints have the best chances of survival, we decided to review them, starting with Menchie’s and Tutti Fruitti.
Menchie’s
Cost: 47 cents an ounce
Flavor choices: 16
Free samples: Unlimited
Most of Menchie’s flavors are winners, especially the refreshing honeydew and blackberry and the astonishingly authentic-tasting angel food cake. Their original tart flavor is reminiscent of Greek yogurt, and their vanilla is clean and pure. Flavor choices are evenly divided among fruit and cream- or dessert-based. Menchie’s offers a wide array of toppings, including all the usual suspects plus three or four types of boba, mandarin oranges, chocolate rocks, and crumbled versions of every major candy bar. The only downside to Menchie’s is how their poor employees are forced to wish everyone a “smiley day.”
Tutti Frutti
Cost: 44 cents an ounce
Flavor choices: 16
Free samples: Yes, but there weren’t any sampling cups on offer the night we went
Tutti Frutti has some intriguing flavors, including red bean, which John says tastes very similar to the lightly flavored red bean ice cream he had as a child in China. Their banana flavor is appealingly “yogurty” and their original tart has a definite bite, but flavors like Irish cream and birthday cake just come off as a blandly sweet base. They have fewer toppings than Menchie’s, but do carry some unique choices, like chocolate mints, lemon cake, and waffle cone slices. Tutti Fruitti’s layout also leads customers to file in a line past the pumps and the toppings, unlike Menchie’s, where patrons have more freedom to wander about. (We’ve considered layering fro-yo and toppings to make ‘yogurt parfaits’ at Menchie’s.)
















